May is here and with it comes the official start to summer. For most people, they’ve been looking ahead to vacation days and sunny skies. But for the bookies who use our PPH services
, May to August can be some of our most challenging times. Football is still a way off and there are only a few sports on the board to keep your clients interested during the dog days of summer.
At TheBestPerHead.com, we fully understand the need to keep clients engaged during the summer months and offer some of the best betting odds on “other sports”.
Most pay-per-head operators tend to wind down their offerings and promotions in the summer, but ramping up the odds and excitement is vital during this slower time. And the summer of 2018 is going to be huge for pay-per-head providers.
World Cup 2018
The biggest betting event on the planet takes place over June and July in Russia. The World Cup is a massive draw for sports gaming, and not just in Europe. North America has a rapidly-growing base of “footy” fans and with the games starting around 9 am ET and going into the afternoon, your clients will be all over this early action.
The World Cup schedule really offers a 24-hour wagering cycle for bettors, and TheBestPerHead.com will make sure the betting board is packed with match odds, props and live in-game betting options. Our team consists of some of the sharpest oddsmakers and risk management minds in the industry, who cut their teeth booking soccer matches in the European markets. Even if you’ve never booked or bet on soccer before, TheBestPerHead.com has your back when it comes to wagering on World Cup 2018.
The best thing for the golf betting markets was the return of Tiger Woods. Even though he’s not the same player he used to be, just having his name among the field generates a ton of betting action. For those agents that booked the Masters, you saw the draw – and counted the cash – Woods brought in.
But golf is not all about Tiger. The PGA Tour is stacked with exciting young players and there are still three major tournaments remaining on the schedule: the U.S. Open in June, the Open Championship in July, and the PGA Championship August. And the weekly events around those high-profile tournaments generate a solid handle, especially when you factor all the alternative ways to wager and in-running odds TheBestPerHead.com makes available.
For a while, tennis was a tough sell. In the men’s draw, Novak Djokovic was nearly unbeatable on most surfaces and in the women’s side, Serena Williams demolished the competition every single tournament she appeared in. However, the improved level of parity in the ATP and WTA has really drawn action and attention back to tennis wagering.
Even if your clients aren’t jumping into the weekly tournaments offered around the globe, you will book good action for the three remaining Grand Slam events: the French Open at the end of May, Wimbledon in June, and the U.S. Open in late August. Between tournament futures, match-to-match odds, and in-play wagering, tennis is a surprise moneymaker for a lot of PPH bookies in the summer.
Good ole baseball. The Major League Baseball season keeps chugging along well into the fall. Once the NBA and NHL playoffs wrap up, baseball will be the backbone of your book in the dog days of summer. Our expert team provides the fairest odds offerings to keep your clients happy, but also monitors any risk and liability that may stack up. That’s why we’re batting .1000 in baseball and have never led our agents to a losing MLB campaign – EVER!
So with summer on the way, the only thing that should have your pay-per-head book sweating is the sun. Best of luck!